Fashion Forecast

Fashion Typology Gen Z Born between 1960-1980 Slowly engaging in social media Makes unplanned purchases Millennials Born in 1980-2000 Digital Savvy Expert in social media Loyal shoppers Gen Z Post millennials Millennials on steroids Experience counts more Fuss free shopping habits Millennnials The Unattached; the younger millennials, spends most of their time social networking The Explorers; the younger millennials, actively seeking out for news and current events The Distracted; the older millennials, busy with work and family The Activists; the older millennials, ones to watch, racially diverse citizens         

The Diffusion of Innovative Curve Innovators: responsible for an innovation of a new idea Early Adopters: local, highly visible and well connected Early Majority: influential, higly sociable, a bridge to reassure the late majority Late Majority: usually sceptical unless they see benefits Laggards: most resistant to new things, clings to notions that are traditional and familiar Trend Forecaster ToolKit Be open to new things Open minded Observant Receptive to change Heterophilous Embrace Experience

What is Fashion Forecast? The prediction of consumer's buying habits based on their  mood and beliefs No longer based on geographical graphs, consumer's age or income    Why is it Important? To ensure that design planning is planned rationally and not based on hype To meet the demands of consumers with new products The evolving worldwide competition makes it necessary for companies to have trend details as accurate as possible How to Fashion Forecast? Styling Ideas Prophetic Styles Capture The Mood Of Times Signal New Trends Organising and Analysing Theories of Fashion       Drivers of Fashion Change Economic Change Cultural Change Globalisation Social Change Accessibility of Sophisticated Communication Technology Competitor Performance      The fashion Forecast Process       The Mental Map Market Conditio...

Global warming, Usually when we hear or see the word global warming, the first thing that comes to mind is the emission of greenhouse gasses caused by human activities such as deforestation, we hardly ever think of the clothes that we wear as the main cause of global warming. When only doing my research on whether the fashion industry has any effects on the environment is when I discover things that I have never thought off before. The Fashion Industry involves a lot of process, from long supply chains of production, textile manufacture, clothing construction to the disposal of garments. It is certain that the fashion carbon footprint is immense. Not only do they use pesticides in cotton farming or use toxic dyes in the process of manufacturing, but they use an extremely large amount of natural resources for extraction, farming, harvesting, processing and shipping. Another way of how fashion is causing harm to the environment is through globalization. Onlin...