Fashion Forecast III

Fashion Typology
  • Gen Z
  1. Born between 1960-1980
  2. Slowly engaging in social media
  3. Makes unplanned purchases
  • Millennials
  1. Born in 1980-2000
  2. Digital Savvy
  3. Expert in social media
  4. Loyal shoppers
  • Gen Z
  1. Post millennials
  2. Millennials on steroids
  3. Experience counts more
  4. Fuss free shopping habits
Millennnials
  1. The Unattached; the younger millennials, spends most of their time social networking
  2. The Explorers; the younger millennials, actively seeking out for news and current events
  3. The Distracted; the older millennials, busy with work and family
  4. The Activists; the older millennials, ones to watch, racially diverse citizens
        

Comments

Post a Comment

Popular posts from this blog

Harmful Effects of Synthetic and High Tech Fabrics

Image
High tech Fabrics are usually found in stores speacialising sports or hiking and camping but now scientists and fabric technologists have invested huge amounts of money into research on improving the performance of garments which means that high tech elements are finding its way into mainstream clothing. Nylon Nylon is a synthetic manmade fiber derived from petrochemicals which is used extensively throughout the fashion industry Nylon polymers are made from coal derivatives Although more polyester than nylon is produced, the manufacturing of nylon is energy and water intensive Nylon's manufacture produces nitrous oxide, a greenhouse gas nearly 300 times more potent than carbon dioxide Nylon is not suited to natural dyes and lowest impact chemical dyes, meaning that the process of colouring the fiber creates significant water pollution Polyester Polyester is petrochemical based and it became popular in the 20th century for it easy care and l...
Read more

Sythetic and High Tech Fabrics

Image
High tech nylons and polyester fabrics used in combination with other yarns and fibres provide highly complex layers which work together to reduce discomfort, wetness, sweaty heat Synthetic is often an unpopular fibre but it is supremely important in the fashion trade and een in top designers collections Both polyester and nylon are often blended with natural fibres to give effects like shine, sparkle and strecth The most advanced developments and scientific solutions have been in synthetic technology, addressing the problems of protective and active clothing You will be able to find all of these where people are involved in professional sports, leisure pursuits like walking and hiking Coolmax is one of the leading performance fabrics which includes moisture management as part of the system. Not only is it used for athletes for sportswear but it has now appeared in high performance fashion
Read more

Destruction

Image
In my previous post, I talked about the harmful effects the production of nylon and polyester have to the environment. These 2 pictures are a good example of the harm it does to the earth, our home. These pictures I found online are supposed to be a photograph about things that are happening around the world. Aesthetic wise it might look nice and very artistic but that is not the case. Similarly to textiles such as nylon and polyester, are we really going to risk the environment for the benefit of looking nice in garments that includes toxic textiles?
Read more