Fashion Forecast II

The Diffusion of Innovative Curve
  • Innovators: responsible for an innovation of a new idea
  • Early Adopters: local, highly visible and well connected
  • Early Majority: influential, higly sociable, a bridge to reassure the late majority
  • Late Majority: usually sceptical unless they see benefits
  • Laggards: most resistant to new things, clings to notions that are traditional and familiar
Trend Forecaster ToolKit
  • Be open to new things
  • Open minded
  • Observant
  • Receptive to change
  • Heterophilous
  • Embrace Experience

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