Fashion Forecast I

  • What is Fashion Forecast?
  1. The prediction of consumer's buying habits based on their mood and beliefs
  2. No longer based on geographical graphs, consumer's age or income 
  •   Why is it Important?
  1. To ensure that design planning is planned rationally and not based on hype
  2. To meet the demands of consumers with new products
  3. The evolving worldwide competition makes it necessary for companies to have trend details as accurate as possible
  • How to Fashion Forecast?
  1. Styling Ideas
  2. Prophetic Styles
  3. Capture The Mood Of Times
  4. Signal New Trends
  5. Organising and Analysing Theories of Fashion

      Drivers of Fashion Change
  • Economic Change
  • Cultural Change
  • Globalisation
  • Social Change
  • Accessibility of Sophisticated Communication Technology
  • Competitor Performance
     The fashion Forecast Process
  •       The Mental Map
  1. Market Conditions
  2. Lifestyle Consumer Observation
  3. Sales Statistics
  4. Fashion Publications
Cultural Triangulation
  • If the trend is happening in 3 different areas it is potentially a trend
  1. The social, cultural, economic, political and technological, forces shaping your market
  2. Through thought provoking investigations where your market or competitor are headed in the next few years
  3. Forecast of who, what, where and how your market will succeed in the future



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