Fashion Forecast

These pictures are from a series of custom-made 'crazy' bicycles that was held there. About; Bicycles were the transport of choice for Japanese and Chinese infantry units of early 20th century, a fact forgotten today. Here on occasion using the same bicycles used in those times, Acit Salbini, a trained mechanic and iconic fixture in local cycling fraternity associated with 'fixie' or single-gear cycling was invited to create offbeat yet functional bicycles. Salbiniin turn transferred the invitation to mount collaborations with local artists; The Killer Gerbil, Kilas and Plaii. Colourful and lively such as the knitted bicycles with PLaii, at other times the ghostly with Kilas, and quirky yet highly functional with The Killer Gerbil, these bicycles are made for public test rides on scheduled dates. These pictures are all linked to my theme of being eco-friendly. Riding bicycles is definitely a better alternative than driving a car or motorcycle. If mor...

There has been an increase in the number of sportswear and non-sportswear company teaming up with textile manufacturers to creat eco-friendly products. An example, H&M is partaking through their Conscious line and the Global Change Award that will divide a €1 million prize among five up-and-coming environmental innovators. They also designed Sweden’s 2016 Olympic uniforms with recycled polyester showing that sustainable sportswear is Olympian worthy. Another example is NBA, they are playing a part to decreas their carbon footprint by teaming up with Adidas for Revolution 30. It has already been seven years, since 2010, that they have been using apparel with 60% recycled materials. In 2014, NFL team, The Lions, worked with Unifi and started wearing jerseys made with Repreve fabric. Columbia's Outdry Extreme Eco Rain Shell Jacket dubbed the most sustainable jacket in the world.

Girlfriend Collective launched an eco-friendly pair of leggings. The sleek, black leggings are made from recycled micro polyester. This combination of eco and style has brought awerenesss to more than just self-care but environmental-care. With the increasing amount of athleisure, more attention is given to the making of sportswear, which makes it cool to be worn for more then just working out. This also means that more designers are entering the sportswear market. In a time of fast-fashion and quick trends, consumers have started to try to be more eco-friendlier. The benefit of sportswear is that it can be reversible, quick-drying and created with recycled materials like water bottles and plastic bags. There has recently also been a sneaker made without a footprint, showing us all that not everything in fashion is harmful to the environment. Sportswear is not only worn for those who are into sports; a recent study made by NPD showed that girls prefer we...

This was what sporty looks like in the 80s. Compared it to now, the sporty look is now more sleek and cool.

High tech nylons and polyester fabrics used in combination with other yarns and fibres provide highly complex layers which work together to reduce discomfort, wetness, sweaty heat Synthetic is often an unpopular fibre but it is supremely important in the fashion trade and een in top designers collections Both polyester and nylon are often blended with natural fibres to give effects like shine, sparkle and strecth The most advanced developments and scientific solutions have been in synthetic technology, addressing the problems of protective and active clothing You will be able to find all of these where people are involved in professional sports, leisure pursuits like walking and hiking Coolmax is one of the leading performance fabrics which includes moisture management as part of the system. Not only is it used for athletes for sportswear but it has now appeared in high performance fashion

In my previous post, I talked about the harmful effects the production of nylon and polyester have to the environment. These 2 pictures are a good example of the harm it does to the earth, our home. These pictures I found online are supposed to be a photograph about things that are happening around the world. Aesthetic wise it might look nice and very artistic but that is not the case. Similarly to textiles such as nylon and polyester, are we really going to risk the environment for the benefit of looking nice in garments that includes toxic textiles?

High tech Fabrics are usually found in stores speacialising sports or hiking and camping but now scientists and fabric technologists have invested huge amounts of money into research on improving the performance of garments which means that high tech elements are finding its way into mainstream clothing. Nylon Nylon is a synthetic manmade fiber derived from petrochemicals which is used extensively throughout the fashion industry Nylon polymers are made from coal derivatives Although more polyester than nylon is produced, the manufacturing of nylon is energy and water intensive Nylon's manufacture produces nitrous oxide, a greenhouse gas nearly 300 times more potent than carbon dioxide Nylon is not suited to natural dyes and lowest impact chemical dyes, meaning that the process of colouring the fiber creates significant water pollution Polyester Polyester is petrochemical based and it became popular in the 20th century for it easy care and l...

Fashion Typology Gen Z Born between 1960-1980 Slowly engaging in social media Makes unplanned purchases Millennials Born in 1980-2000 Digital Savvy Expert in social media Loyal shoppers Gen Z Post millennials Millennials on steroids Experience counts more Fuss free shopping habits Millennnials The Unattached; the younger millennials, spends most of their time social networking The Explorers; the younger millennials, actively seeking out for news and current events The Distracted; the older millennials, busy with work and family The Activists; the older millennials, ones to watch, racially diverse citizens         

The Diffusion of Innovative Curve Innovators: responsible for an innovation of a new idea Early Adopters: local, highly visible and well connected Early Majority: influential, higly sociable, a bridge to reassure the late majority Late Majority: usually sceptical unless they see benefits Laggards: most resistant to new things, clings to notions that are traditional and familiar Trend Forecaster ToolKit Be open to new things Open minded Observant Receptive to change Heterophilous Embrace Experience

What is Fashion Forecast? The prediction of consumer's buying habits based on their  mood and beliefs No longer based on geographical graphs, consumer's age or income    Why is it Important? To ensure that design planning is planned rationally and not based on hype To meet the demands of consumers with new products The evolving worldwide competition makes it necessary for companies to have trend details as accurate as possible How to Fashion Forecast? Styling Ideas Prophetic Styles Capture The Mood Of Times Signal New Trends Organising and Analysing Theories of Fashion       Drivers of Fashion Change Economic Change Cultural Change Globalisation Social Change Accessibility of Sophisticated Communication Technology Competitor Performance      The fashion Forecast Process       The Mental Map Market Conditio...

Global warming, Usually when we hear or see the word global warming, the first thing that comes to mind is the emission of greenhouse gasses caused by human activities such as deforestation, we hardly ever think of the clothes that we wear as the main cause of global warming. When only doing my research on whether the fashion industry has any effects on the environment is when I discover things that I have never thought off before. The Fashion Industry involves a lot of process, from long supply chains of production, textile manufacture, clothing construction to the disposal of garments. It is certain that the fashion carbon footprint is immense. Not only do they use pesticides in cotton farming or use toxic dyes in the process of manufacturing, but they use an extremely large amount of natural resources for extraction, farming, harvesting, processing and shipping. Another way of how fashion is causing harm to the environment is through globalization. Onlin...